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IMC RESEARCH MUST FOCUS MORE ON OUTCOMES
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IMC RESEARCH MUST FOCUS MORE ON OUTCOMES (2005)IMC RESEARCH MUST FOCUS MORE ON OUTCOMESPopular music in Super Bowl commercials 2005-2014 (2016)Popular music in Super Bowl c…The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations’ future (2013)The public relations contribu…Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses (2010)Teaching Information Privacy …Anthropology and ethnography: contributions to integrated marketing communications (2009)Anthropology and ethnography:…The Social Life of Things (1986)Possessions and the Extended Self (1988)Cultures and places: Ethnography in public relations spaces (2012)Business Research Methods (2022)The Commitment-Trust Theory of Relationship Marketing (1994)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)11. The Right to Privacy (1890)Information revelation and privacy in online social networks (2005)Advances in Consumer Research (2025)Content Analysis in Communication Research. (1952)Self-Concept in Consumer Behavior: A Critical Review (1982)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)
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  • 2009Anthropology and ethnography: contributions to integrated marketing communications16 cited
  • 2010Teaching Information Privacy in Marketing Courses: Key Educational Issues for Principles of Marketing and Elective Marketing Courses14 cited
  • 2016Popular music in Super Bowl commercials 2005-201414 cited
  • 2013The public relations contribution to IMC: Deriving opportunities from threats and solidifying public relations’ future14 cited

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