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Marketing Strategy and the Internet: An Organizing Framework · Study

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ArticleMarketing Strategy and the Internet: An Organizing Framework

P. Rajan Varadarajan2002

Article2002

Marketing Strategy and the Internet: An Organizing Framework

P. Rajan Varadarajan

329 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

2004Firm resources and sustained competitive advantage 1997Dynamic capabilities and strategic management 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 2000Dynamic capabilities: what are they?2006The Core Competence of the Corporation 1985Network externalities, competition, and compatibility 1970Information and Consumer Behavior 1990Stability in Competition

Cited by

2008Interaction Orientation and Firm Performance 2008Determinants of Perceived Web Site Interactivity 2005Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets 2013Social Commerce: A Contingency Framework for Assessing Marketing Potential 2013Marketing in Computer-Mediated Environments: Research Synthesis and New Directions 2002Marketing to and Serving Customers through the Internet: An Overview and Research Agenda

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Year2002

Typearticle

Published2002-10-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations329

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/009207002236907

openalex_workW1974987463

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