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Marketing Strategy and the Internet: An Organizing Framework
16 references·16 citing·30 second hopsampled
Marketing Strategy and the Internet: An Organizing Framework (2002)Marketing Strategy and the Internet: An O…The Core Competence of the Corporation (2006)The Core Competence of the Co…Firm resources and sustained competitive advantage (2004)Firm resources and sustained …Strategy and the Internet. (2001)Strategy and the Internet.Information Rules: A Strategic Guide to the Network Economy (2000)Information Rules: A Strategi…Dynamic capabilities: what are they? (2000)Dynamic capabilities: what ar…Dynamic capabilities and strategic management (1997)Dynamic capabilities and stra…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Stability in Competition (1990)Stability in CompetitionStandardization, Compatibility, and Innovation (1985)Standardization, Compatibilit…Network externalities, competition, and compatibility (1985)Network externalities, compet…How information gives you competitive advantage (1985)How information gives you com…The Role of Market Forces in Assuring Contractual Performance (1981)The Role of Market Forces in …Strategy formulation : analytical concepts (1978)Strategy formulation : analyt…Free Competition and the Optimal Amount of Fraud (1973)Free Competition and the Opti…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Information and Consumer Behavior (1970)Information and Consumer Beha…Past, Present, and Future of Electronic Word of Mouth (EWOM) (2020)Past, Present, and Future of …A machine learning framework for customer purchase prediction in the non-contractual setting (2018)A machine learning framework …Social Commerce: A Contingency Framework for Assessing Marketing Potential (2013)Social Commerce: A Contingenc…Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)Marketing in Computer-Mediate…Online consumer behavior: Comparing Canadian and Chinese website visitors (2011)Online consumer behavior: Com…Conceptualising electronic word of mouth activity (2011)Conceptualising electronic wo…Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions (2010)Interactive Technologies and …The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)The role of interactivity in …Social influence model and electronic word of mouth (2009)Social influence model and el…Interaction Orientation and Firm Performance (2008)Interaction Orientation and F…Determinants of Perceived Web Site Interactivity (2008)Determinants of Perceived Web…Tourism Marketing in an Era of Paradigm Shift (2007)Tourism Marketing in an Era o…Online internationalisation, psychic distance reduction and the virtuality trap (2006)Online internationalisation, …Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Online Peer and Editorial Rec…Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research (2005)Interactivity in the Electron…Marketing to and Serving Customers through the Internet: An Overview and Research Agenda (2002)Marketing to and Serving Cust…A resource‐based view of the firm (1984)The Theory of the Growth of the Firm (1995)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Theory of Economic Development (2003)Firm Resources and Sustained Competitive Advantage (1991)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Deliberate Learning and the Evolution of Dynamic Capabilities (2002)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Nature of the Firm (1937)Electronic markets and electronic hierarchies (1987)Towards a dynamic theory of strategy (1991)Value creation in E‐business (2001)The cornerstones of competitive advantage: A resource‐based view (1993)Competing Technologies, Increasing Returns, and Lock-In by Historical Events (1989)A Simple Model of Herd Behavior (1992)Monopolistic Competition with Outside Goods (1979)Economic Origins of Dictatorship and Democracy (2005)Testing Theories of American Politics: Elites, Interest Groups, and Average Citizens (2014)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)The Evolution of Cooperation (1981)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)
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References

  • 2004Firm resources and sustained competitive advantage38,157 cited
  • 1997Dynamic capabilities and strategic management34,723 cited
  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 2000Dynamic capabilities: what are they?14,950 cited
  • 2006The Core Competence of the Corporation11,435 cited
  • 1985Network externalities, competition, and compatibility6,093 cited
  • 1970Information and Consumer Behavior5,796 cited
  • 1990Stability in Competition5,677 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1985How information gives you competitive advantage4,441 cited
  • 2000Information Rules: A Strategic Guide to the Network Economy4,394 cited
  • 1973Free Competition and the Optimal Amount of Fraud3,943 cited
  • 2001Strategy and the Internet.3,761 cited
  • 1981The Role of Market Forces in Assuring Contractual Performance3,652 cited
  • 1985Standardization, Compatibility, and Innovation2,601 cited
  • 1978Strategy formulation : analytical concepts

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2,525 cited

Cited by

  • 2008Interaction Orientation and Firm Performance701 cited
  • 2008Determinants of Perceived Web Site Interactivity665 cited
  • 2005Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets643 cited
  • 2013Social Commerce: A Contingency Framework for Assessing Marketing Potential479 cited
  • 2013Marketing in Computer-Mediated Environments: Research Synthesis and New Directions467 cited
  • 2002Marketing to and Serving Customers through the Internet: An Overview and Research Agenda356 cited
  • 2020Past, Present, and Future of Electronic Word of Mouth (EWOM)342 cited
  • 2009The role of interactivity in e-tailing: Creating value and increasing satisfaction269 cited
  • 2018A machine learning framework for customer purchase prediction in the non-contractual setting267 cited
  • 2006Online internationalisation, psychic distance reduction and the virtuality trap256 cited
  • 2011Conceptualising electronic word of mouth activity241 cited
  • 2011Online consumer behavior: Comparing Canadian and Chinese website visitors238 cited
  • 2005Interactivity in the Electronic Marketplace: An Exposition of the Concept and Implications for Research213 cited
  • 2010Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions205 cited
  • 2009Social influence model and electronic word of mouth203 cited
  • 2007Tourism Marketing in an Era of Paradigm Shift201 cited