Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Influence of Spokespersons in Altering a Product's Gender Image: Implications for Advertising Effectiveness

6 references·16 citing·45 second hop

FromToDepth

this work references cited by second hop

References

2025Advances in Consumer Research13,264 cited
1974The measurement of psychological androgyny.8,519 cited
1983Advances in Consumer Research2,879 cited
1992Developments in Marketing Science584 cited
1952Identifying Psychological Femininity159 cited
1973Effects of human models on perceived product quality.155 cited

Cited by

2003Web advertising: gender differences in beliefs, attitudes and behavior284 cited
2006Effects of Hosting a Sport Event on Destination Brand: A Test of Co-branding and Match-up Models210 cited
2013Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter198 cited
2022How Elon Musk's Twitter activity moves cryptocurrency markets165 cited
2015The effect of non-stereotypical gender role advertising on consumer evaluation123 cited
2004Athletes as Product Endorsers: The Effect of Gender and Product Relatedness115 cited
2015Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation114 cited
2009Is the Marlboro man the only alternative? The role of gender identity and self-construal salience in evaluations of male models106 cited
2006

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Musical influences in advertising: how music modifies first impressions of product endorsers and brands

101 cited

2010What Matters More—Breaking Tradition or Stereotype Content? Envious and Paternalistic Gender Stereotypes and Advertising Effectiveness97 cited

2002Implications of Using Male and Female Voices in Commercials: An Exploratory Study89 cited

1988Self‐referencing as a mediator of the effectiveness of sex‐role portrayals in advertising87 cited

1999The Sleeper Effect and Negative Political Advertising80 cited

1996Is the athlete’s sport important when picking an athlete to endorse a nonsport product?78 cited

1992Advertising Stimulus Effects: A Review74 cited

2015In a Different Voice? Explaining the Use of Men and Women as Voice-Over Announcers in Political Advertising74 cited