Color Preferences: A Cross-Cultural and Cross-Sectional Study

Abstract

308 American and Lebanese male and female Ss at different age and educational levels expressed their preferences for 8 Ostwald colors (red, orange, yellow, yellow-green, green, green-blue, blue, and purple) through the method of paired comparisons. The main findings indicate that green was significantly not preferred at earlier developmental stages while significantly preferred at a later adult age.

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