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Puffery and Readership of Magazine Ads
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Puffery and Readership of Magazine Ads (1982)Puffery and Readership of Magazine AdsWhat Starch Scores Predict (1986)What Starch Scores PredictThe Fishbein Extended Model and Consumer Behavior (1975)The Effects of Humor on Attention in Magazine Advertising (1982)Advances in Consumer Research (1983)
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  • 1986What Starch Scores Predict7 cited

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