The Fishbein Extended Model and Consumer Behavior

Michael J. Ryan · E. H. Bonfield

290 citations0/0 files storedJournal of Consumer Research

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Abstract

The theoretical development and empirical research testing the Fishbein “extended” or “behavioral intentions” model are described and evaluated. Discussion of conceptual and methodological strengths and weaknesses leads to the proposal of a reconceptualized form of the model as a framework for future research.

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References

1964Work and motivation 1957The Measurement of Meaning 1969Statistical Theories of Mental Test Scores 2013The Logic of Scientific Discovery 1954Social learning and clinical psychology.1971The Theory of Buyer Behavior 1950Purposive Behavior in Animals and Men 1963An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

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