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The Fishbein Extended Model and Consumer Behavior

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References

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1961Behavioral Decision Theory784 cited
1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited

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Cited by

1978Beyond Attitude Structure: Toward the Informational Determinants of Attitude424 cited
1985Field studies of French and Raven's bases of power: Critique, reanalysis, and suggestions for future research.337 cited
2001A Psychological Perspective176 cited
1990Measurement Errors in the Behavioral Sciences: The Case of Personality/Attitude Research147 cited
1977A Normative Methodology for Modeling Consumer Response to Innovation143 cited
1988Measurement Error and Theory Testing in Consumer Research: An Illustration of the Importance of Construct Validation136 cited
1981Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments130 cited
1999The theory of reasoned action and self‐construal: Evidence from three cultures119 cited
1984Expectancy-value attitude models an analysis of critical measurement issues113 cited
2005Measuring transaction‐specific satisfaction in services105 cited
2000Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel103 cited
2007The role of gender and work status in shopping center patronage100 cited
1987New brand names and inferential beliefs: Some insights on naming new products87 cited
2015Modeling the Effects of Green Advertising on Brand Image: Investigating the Moderating Effects of Product Involvement Using Structural Equation86 cited
1998Young fashion leaders’ and followers’ attitudes toward American and imported apparel82 cited
1994Role of confidence in a multi-brand model of intentions for a high-involvement service77 cited