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New brand names and inferential beliefs: Some insights on naming new products · Study

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ArticleNew brand names and inferential beliefs: Some insights on naming new products

George M. Zinkhan1987

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Articlegreen1987

New brand names and inferential beliefs: Some insights on naming new products

George M. Zinkhan · Claude R. Martin

87 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1971The Theory of Buyer Behavior 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1979Correlation and causality 1962Cognitive Complexity and Cognitive Flexibility 1982The Impact of Inferential Beliefs on Product Evaluations 1981An Examination Of The Validity Of Two Models Of Attitude 1975The Fishbein Extended Model and Consumer Behavior 1977Effects of interactive imagery on learning: Application to advertising.

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2007Internet vs. travel agencies on pre-visit destination image formation: An information processing view 1992The Effects of Preference Heterogeneity and Source Characteristics on Ad Processing and Judgements about Endorsers 1996Applications of impression management and the drama metaphor in marketing: an introduction 2021Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand 2005Views From Consumers Next in Line: The Fundamental Attribution Error in a Service Setting

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Year1987

Typearticle

Published1987-04-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations87

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0148-2963(84)90046-8

openalex_workW2003256777

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