SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Claude R. Martin · Study

Home/Author

Claude R. Martin

13 works· latest 2001· 1 institutionscluster: provisional

h-index11

i1012

Citations1,840

Works here13

70

73

76

78

83

87

92

93

95

96

99

01

Most cited in this library

Current issues and research in advertising1978 · 940 citations
Services Innovation: Successful versus Unsuccessful Firms1993 · 228 citations
Level of success inputs for service innovations in the same firm1995 · 182 citations
Restructuring towards a Service Orientation: The Strategic Challenges1992 · 139 citations
New brand names and inferential beliefs: Some insights on naming new products1987 · 87 citations

Works

13 shown

A perspective on client productivity in business‐to‐business consulting services

International Journal of Service Industry Management·2001·2 authors

83citations

The business‐to‐business customer in the service innovation process

European Journal of Innovation Management·1999·3 authors

69citations

Retail service innovations Inputs for success

Journal of Retailing and Consumer Services·1996·1 author

10citations

Level of success inputs for service innovations in the same firm

International Journal of Service Industry Management·1995·2 authors

182citations

Services Innovation: Successful versus Unsuccessful Firms

International Journal of Service Industry Management·1993·2 authors

228citations

Restructuring towards a Service Orientation: The Strategic Challenges

International Journal of Service Industry Management·1992·2 authors

139citations

New brand names and inferential beliefs: Some insights on naming new products

Journal of Business Research

·1987

·2 authors

·Open access

87citations

Two copy testing techniques: The cloze procedure and the cognitive complexity test

Journal of Business Research·1983·2 authors·Open access

18citations

Message Characteristics and Audience Characteristics: Predictors of Advertising Response

ACR North American Advances·1983·2 authors

14citations

Current issues and research in advertising

·1978·2 authors·book

940citations

A transgenerational Comparison ---the Elderly Fashion Consumer

ACR North American Advances·1976·1 author

38citations

The Theory of Double Jeopardy

Journal of the Academy of Marketing Science·1973·1 author

32citations

The Theory of double jeopardy and its contribution to understanding consumer behavior

·1970·1 author

0citations