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New brand names and inferential beliefs: Some insights on naming new products

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2021Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand

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1999The Effects of Brand Name Suggestiveness and Decision Goal on the Development of Brand Knowledge54 cited

2009Brand related information as context: the impact of brand name characteristics on memory and choice50 cited

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2015A comprehensive framework of brand name classification45 cited

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1998The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods34 cited

2011Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?32 cited