Article1988

Student preferences for domestic‐made or imported apparel as influenced by shopping habits

11 citations0/0 files storedJournal Of Consumer Studies and Home Economics

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Consumer Perception and Purchasing Behavior

Abstract

Information regarding consumer awareness of imports has been an ongoing concern of the textile and apparel industries. This study was undertaken to provide additional information about attitudes of apparel imports from the viewpoints of college students. The results support those of earlier studies for the most part. Data analysis, in contrast to other studies, showed no clear preference toward either domestic or imported apparel. However, there was concern and strong support for the U.S. textile and apparel industries. Most students indicated that they would purchase domestic apparel over imported apparel to help the U.S. economy.

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References

1982Imported Versus U.S.‐Produced Apparel: Consumer Views and Buying Patterns

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2001The influence of socio‐economic factors on the perceived importance of buying a garment made in the USA

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