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A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market · Study

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ChapterA PLS Model to Study Brand Preference: An Application to the Mobile Phone Market

Paulo Duarte2009

Chapter2009

A PLS Model to Study Brand Preference: An Application to the Mobile Phone Market

Paulo Duarte · Mário Lino Barata Raposo

346 citations·0/0 files stored·Springer eBooks

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1989Structural Equations with Latent Variables 1991Structural Equations with Latent Variables.2025Advances in Consumer Research 1998The partial least squares approach for structural equation modeling.1988Possessions and the Extended Self 1980Feeling and thinking: Preferences need no inferences.

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2020The role of absorptive capacity and innovation strategy in the design of industry 4.0 business Models - A comparison between SMEs and large enterprises 2019Role of Social and Technological Challenges in Achieving a Sustainable Competitive Advantage and Sustainable Business Performance 2015Re-examining online customer experience to include purchase frequency and perceived risk 2016Exploratory and exploitative innovation: To what extent do the dimensions of individual level absorptive capacity contribute?2016A brand preference and repurchase intention model: the role of consumer experience

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Year2009

Typechapter

Published2009-11-16

VenueSpringer eBooks

Languageen

Citations346

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-540-32827-8_21

openalex_workW22494452

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