Extending the Scope of Organisational Culture: The External Perception of an Internal Phenomenon

Eric W. MacIntosh · Alison Doherty

39 citations0/0 files storedSport Management Review

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Organizational Management and Innovation Corporate Identity and Reputation Organizational Strategy and Culture

Abstract

Organisational culture is known as the values, beliefs and basic assumptions that are guided by leaders and shared by employees, and that explain “how things are done around here.” Organisational culture has primarily been viewed as an internal phenomenon, having an impact on staff behaviour and attitudes, and ultimately influencing organisational performance. Yet, it has more recently been conceptualised as a factor in shaping a company's image in the marketplace. This study examined the external perception of organisational culture according to clients of one company in the Canadian fitness industry. Findings showed that clients’ perception of organisational culture was significantly associated with their satisfaction and intent to stay with that fitness organisation.

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References

1992A power primer.1993Organizational culture and leadership 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.1990Measuring Organizational Cultures: A Qualitative and Quantitative Study Across Twenty Cases 1994Cultures in Organizations: Three Perspectives 1997Relations between organizational culture, identity and image 2002The Dynamics of Organizational Identity 2004The effects of organizational learning culture and job satisfaction on motivation to transfer learning and turnover intention

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