A Method for Developing Tailormade Semantic Differentials for Specific Marketing Content Areas

John P. Dickson · Gerald Albaum

110 citations0/0 files storedJournal of Marketing Research

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Psychometric Methodologies and Testing Psychological Testing and Assessment Sensory Analysis and Statistical Methods

Abstract

The authors suggest the need for more thorough testing of tailormade semantic differential instruments before they are used in specific marketing content areas. The results of this study provide evidence that it is possible to develop, as endpoints for semantic differential scales, phrases which show a high degree of reliability and aid in the reduction of concept-scale interaction.

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2025Advances in Consumer Research 1957The Measurement of Meaning 1974Foundations of Behavioral Research 1969Congruence Relationships between Self Images and Product Brands 1968The structure of associations in language and thought 1967The Structure of Associations in Language and Thought 1970Rating Scales and Information Recovery. How Many Scales and Response Categories to Use?1967The Semantic Differential: An Information Source for Designing Retail Patronage Appeals

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