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Marketing Strategy Typologies in Hungary
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  • 2001Oxford Handbook of International Business429 cited
  • 2021Organizational culture and leadership as antecedents to organizational flexibility: implications for SME competitiveness121 cited
  • 2003Market orientation in the service sector of the transition economies of central Europe111 cited
  • 2000Global standardization as a success formula for marketing in Central Eastern Europe?90 cited
  • 2008The difficulties in using a cost leadership strategy in emerging markets85 cited
  • 1999The market orientation of Chinese enterprises during a time of transition77 cited
  • 2001International Business Research on Transition Economies66 cited
  • 2002The Oxford Handbook of International Business54 cited
  • 2004The Impact of Market Orientation on the Internationalization of Retailing Firms: Tesco in Eastern Europe52 cited
  • 2021Relationship Management, Competitive Advantage and Performance of Hotels: A Resource-Based View40 cited
  • 2016Strategic marketing patterns and performance implications36 cited
  • 2003Privatisation and sustainable competitive advantage in the emerging economies of Central Europe34 cited
  • 1995Strategic orientation and marketing strategies in transition economies: a study of Russian firms32 cited
  • 1995

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The impact of economic liberalization on marketing practices in the People′s Republic of China
32 cited
  • 2001Transforming a Public Service Organization from inside Out to Outside in28 cited
  • 2019Complementarity of capabilities across cultures17 cited