Selecting channels of distribution: a multi‐stage process

Bruce E. Mallen

42 citations0/0 files storedInternational Journal of Physical Distribution

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Supply Chain and Inventory Management Quality and Supply Management Logistics and Transportation Systems

Abstract

This article explores the options available to a distributor in terms of the suitability of a channel of distribution with regard to the company's product market characteristics. Guidelines are presented for the construction of a channel selection procedure.

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2010Place marketing, place branding and foreign direct investments: Defining their relationship in the frame of local economic development process 2007Emerging distribution systems in central and Eastern Europe 2004International facility location decisions: a review of the modelling literature 1999A Model of Factors Affecting the Growth of Retailing on the Internet 2011Retailer supply chain capability assessment in Russia 2011The Effects Of Channels Of Distribution On Nigerian Product Sales 1998Supply chain relationships within airport retailing

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