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The Impact of Scale and Media Mix on Advertising Agency Costs
4 references·1 citing·24 second hop
The Impact of Scale and Media Mix on Advertising Agency Costs (1983)The Impact of Scale and Media Mix on Adve…Contestable Markets and the Theory of Industry Structure (1982)Contestable Markets and the T…Flexible Cost Functions for Multiproduct Firms (1980)Flexible Cost Functions for M…Interbrand Choice, Media Mix and Market Performance (1976)Interbrand Choice, Media Mix …Industrial Market Structure and Economic Performance. (1971)Industrial Market Structure a…Firm Size and Industry Structure Under Human Capital Intensity: Insights from the Evolution of the Global Advertising Industry (2010)Firm Size and Industry Struct…Advertising and Competition (1964)The Economics of Information (1976)From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition* (1977)The Emerging Position of the Internet as an Advertising Medium (2001)Advertising efficiency and the choice of media mix: a case of beer (2003)The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk (2015)An Application of the Shephard Duality Theorem: A Generalized Leontief Production Function (1971)Transcendental Logarithmic Production Frontiers (1973)Economies of Scale in U.S. Electric Power Generation (1976)Market structure and multiproduct industries (1982)A Composite Cost Function for Multiproduct Firms With An Application to Economies of Scope in Banking (1992)Conceptual Developments in the Economics of Transportation: An Interpretive Survey (2016)An evolutionary theory of economic change (1982)An Evolutionary Theory of Economic Change (1983)An Evolutionary Theory of Economic Change. (1983)CO-INNOVATION BY KIBS IN ENVIRONMENTAL SERVICES — A KNOWLEDGE-BASED PERSPECTIVE (2013)Governance of professional service firms: a configurational approach (2014)Transaction Costs in Resource Redeployment for Multiniche Firms (2020)The Invisible Hand of Democracy (2001)What Drives Bank Competition? Some International Evidence (2003)What Drives Bank Competition? Some International Evidence (2004)Sectoral patterns of technical change: Towards a taxonomy and a theory (1984)First-mover advantages (1988)Sources, Procedures, and Microeconomic Effects of Innovation (2000)
this work references cited by second hop

References

  • 1971Industrial Market Structure and Economic Performance.6,267 cited
  • 1982Contestable Markets and the Theory of Industry Structure2,330 cited
  • 1980Flexible Cost Functions for Multiproduct Firms353 cited
  • 1976Interbrand Choice, Media Mix and Market Performance85 cited

Cited by

  • 2010Firm Size and Industry Structure Under Human Capital Intensity: Insights from the Evolution of the Global Advertising Industry42 cited

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