SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Emerging Position of the Internet as an Advertising Medium · Study

ArticleShelves

ArticleThe Emerging Position of the Internet as an Advertising Medium

Alvin J. Silk2001

Article2001

The Emerging Position of the Internet as an Advertising Medium

Alvin J. Silk · Lisa R. Klein · Ernst R. Berndt

63 citations·0/0 files stored·NETNOMICS Economic Research and Electronic Networking

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 63 citations exist upstream.

References

1974Advertising as Information 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 1990The Dynamo and the Computer: An Historical Perspective on the Modern Productivity Paradox 1997Time for life: the surprising ways Americans use their time 1997Consumer Information Search Revisited: Theory and Empirical Analysis 1999When and How Is the Internet Likely to Decrease Price Competition?1991Interactive Marketing: Exploiting the Age of Addressability 1997Breaking Up America

Cited by

2003Effects Of Structural And Perceptual Factors On Attitudes Toward The Website 2009Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets 2011Search Engine Advertising: Channel Substitution When Pricing Ads to Context 2006An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising 2009The Effectiveness of Combining Online and Print Advertisements 2004

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2003The Impact of the Internet on Information Search for Automobilesarticle · 3 shared references 2004The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the Web?article · 3 shared references 2001A Model of Consumer Choice of the Internet as an Information Sourcearticle · 3 shared references 2003Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivityarticle · 3 shared references 2006Online retailing, product classifications, and consumer preferencesarticle · 3 shared references 2002Economics of information in the Web economyarticle · 3 shared references

Details

Year2001

Typearticle

Published2001-09-01

VenueNETNOMICS Economic Research and Electronic Networking

ISSN-L1385-9587

Languageen

Citations63

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1023/a:1011455329830

openalex_workW1529556967

Links

Imported from OpenAlex (CC0) — nothing here is generated.

Online advertising: Pay-per-view versus pay-per-click

2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?

2006Magazines and their Companion Websites: Competing Outlet Channels?