SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Emerging Position of the Internet as an Advertising Medium
12 references·16 citing·45 second hop
The Emerging Position of the Internet as an Advertising Medium (2001)The Emerging Position of the Internet as …When and How Is the Internet Likely to Decrease Price Competition? (1999)When and How Is the Internet …William S. Pfeiffer, Technical Writing: A Practical Approach (3rd Ed.). Englewood Cliffs, NJ: Prentice-hall, 1997 [Book Review] (1997)William S. Pfeiffer, Technica…Time for life: the surprising ways Americans use their time (1997)Time for life: the surprising…Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Reducing Buyer Search Costs: …Consumer Information Search Revisited: Theory and Empirical Analysis (1997)Consumer Information Search R…Breaking Up America (1997)Breaking Up AmericaThe commercialization of American culture: new advertising, control and democracy (1996)The commercialization of Amer…Interactive Marketing: Exploiting the Age of Addressability (1991)Interactive Marketing: Exploi…The Dynamo and the Computer: An Historical Perspective on the Modern Productivity Paradox (1990)The Dynamo and the Computer: …The steam engine and the computer: what makes technology revolutionary (1987)The steam engine and the comp…Interbrand Choice, Media Mix and Market Performance (1976)Interbrand Choice, Media Mix …Advertising as Information (1974)Advertising as InformationNational Culture and Advertising Sensitivity to Business Cycles: A Reexamination (2020)National Culture and Advertis…Application of the Long Tail Economy to the Online News Market: Examining Predictors of Market Performance (2014)Application of the Long Tail …Magazine “Companion Websites” and the Demand for Newsstand Sales and Subscriptions (2012)Magazine “Companion Websites”…Search Engine Advertising: Channel Substitution When Pricing Ads to Context (2011)Search Engine Advertising: Ch…Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets? (2011)Newspaper vs. Online Advertis…The Effectiveness of Combining Online and Print Advertisements (2009)The Effectiveness of Combinin…Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)Factors Influencing Consumer …Does competitive entry structurally change key marketing metrics? (2008)Does competitive entry struct…Magazines and their Companion Websites: Competing Outlet Channels? (2006)Magazines and their Companion…An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising (2006)An Examination of Consumers' …The Effect of a Magazine's Digital Content on its Print Circulation: Cannibalization or Complementarity? (2005)The Effect of a Magazine's Di…Online advertising: Pay-per-view versus pay-per-click (2004)Online advertising: Pay-per-v…Effects Of Structural And Perceptual Factors On Attitudes Toward The Website (2003)Effects Of Structural And Per…Intermedia Substitutability and Market Demand by National Advertisers (2002)Intermedia Substitutability a…How Cannibalistic is the Internet Channel (2002)How Cannibalistic is the Inte…Intermedia Substitutability and Market Demand by National Advertisers (2001)Intermedia Substitutability a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A Consumer-based Taxonomy of Digital Customer Engagement Practices (2018)Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor (2018)Mobile advertising: A systematic literature review and future research agenda (2021)Networks of Power: Electrification in Western Society (1984)Networks of Power: Electrification in Western Society, 1880-1930 (1984)High Access and Low Use of Technologies in High School Classrooms: Explaining an Apparent Paradox (2001)Computing Productivity: Firm-Level Evidence (2003)The Knowledge Economy (2004)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Marketing in Computer-Mediated Environments: Research Synthesis and New Directions (2013)A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry (2016)A Model of Sales. (1980)Electronic markets and electronic hierarchies (1987)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)Building Effective Online Marketplaces with Institution-Based Trust (2004)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Dimensions of Consumer Expertise (1987)External Search Effort: An Investigation Across Several Product Categories (1987)Consumer perceived risk: conceptualisations and models (1999)Understanding online purchase intentions: contributions from technology and trust perspectives (2003)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)Measuring the Involvement Construct (1985)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS (2009)Understanding customer experiences in online blog environments (2011)How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement (2023)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)Prospects for Personalization on the Internet (2009)The role of interactivity in e-tailing: Creating value and increasing satisfaction (2009)Internet paradox: A social technology that reduces social involvement and psychological well-being? (1998)Internet Paradox Revisited (2002)AN ECOLOGICAL APPROACH TO CREATING ACTIVE LIVING COMMUNITIES (2005)The daily you: How the new advertising industry is defining your identity and your worth (2014)“Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility (2019)The Nested Precarities of Creative Labor on Social Media (2021)
this work references cited by second hop

References

  • 1974Advertising as Information3,430 cited
  • 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces2,255 cited
  • 1990The Dynamo and the Computer: An Historical Perspective on the Modern Productivity Paradox1,345 cited
  • 1997Time for life: the surprising ways Americans use their time1,265 cited
  • 1997Consumer Information Search Revisited: Theory and Empirical Analysis782 cited
  • 1999When and How Is the Internet Likely to Decrease Price Competition?542 cited
  • 1991Interactive Marketing: Exploiting the Age of Addressability417 cited
  • 1997Breaking Up America285 cited
  • 1997William S. Pfeiffer, Technical Writing: A Practical Approach (3rd Ed.). Englewood Cliffs, NJ: Prentice-hall, 1997 [Book Review]127 cited
  • 1976Interbrand Choice, Media Mix and Market Performance85 cited
  • 1996The commercialization of American culture: new advertising, control and democracy73 cited
  • 1987The steam engine and the computer: what makes technology revolutionary48 cited

Cited by

  • 2003Effects Of Structural And Perceptual Factors On Attitudes Toward The Website235 cited
  • 2009Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets214 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2011
Search Engine Advertising: Channel Substitution When Pricing Ads to Context
166 cited
  • 2006An Examination of Consumers' Attitudes and Beliefs towards Web Site Advertising56 cited
  • 2009The Effectiveness of Combining Online and Print Advertisements56 cited
  • 2004Online advertising: Pay-per-view versus pay-per-click55 cited
  • 2011Newspaper vs. Online Advertising – Is There a Niche for Newspapers in Modern Advertising Markets?49 cited
  • 2006Magazines and their Companion Websites: Competing Outlet Channels?38 cited
  • 2002How Cannibalistic is the Internet Channel35 cited
  • 2002Intermedia Substitutability and Market Demand by National Advertisers34 cited
  • 2008Does competitive entry structurally change key marketing metrics?30 cited
  • 2005The Effect of a Magazine's Digital Content on its Print Circulation: Cannibalization or Complementarity?28 cited
  • 2001Intermedia Substitutability and Market Demand by National Advertisers18 cited
  • 2012Magazine “Companion Websites” and the Demand for Newsstand Sales and Subscriptions16 cited
  • 2020National Culture and Advertising Sensitivity to Business Cycles: A Reexamination16 cited
  • 2014Application of the Long Tail Economy to the Online News Market: Examining Predictors of Market Performance15 cited