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Online advertising: Pay-per-view versus pay-per-click · Study

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ArticleOnline advertising: Pay-per-view versus pay-per-click

Andrea Mangàni2004

Article2004

Online advertising: Pay-per-view versus pay-per-click

Andrea Mangàni

55 citations·0/0 files stored·Journal of Revenue and Pricing Management

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Digital Platforms and Economics

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References

2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach 2004The Theory and Practice of Revenue Management 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 1996Electronic Commerce: A Manager's Guide 2001Information Gatekeepers on the Internet and the Competitiveness of Homogeneous Product Markets 1997A New Marketing Paradigm for Electronic Commerce 2001The Emerging Position of the Internet as an Advertising Medium

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2007Allocating expenditures across keywords in search advertising 2014Cost-per-Click Pricing for Display Advertising 2017Pricing and rebate strategies for an e-shop with a cashback website 2010Online advertisement service pricing and an option contract 2012Sequential selection of correlated ads by POMDPs 2011Optimizing direct response in Internet display advertising 2008Online advertising: Pay-per-view versus pay-per-click — A comment

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Year2004

Typearticle

Published2004-01-01

VenueJournal of Revenue and Pricing Management

ISSN-L1476-6930

Languageen

Citations55

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1057/palgrave.rpm.5170078

openalex_workW1996406592

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2020Advertisement revenue management: Determining the optimal mix of skippable and non-skippable ads for online video sharing platforms