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ArticleOptimizing direct response in Internet display advertising

Vural Aksakallı2011

Article2011

Optimizing direct response in Internet display advertising

Vural Aksakallı

35 citations·0/0 files stored·Electronic Commerce Research and Applications

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

2006The Effect of Banner Advertising on Internet Purchasing 1984The Dirichlet: A Comprehensive Model of Buying Behaviour 2009The Online Advertising Industry: Economics, Evolution, and Privacy 1988Operations Research: Applications and Algorithms 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?2008Dynamic pricing and advertising for web content providers 2009Dynamic revenue management for online display advertising 2004Online advertising: Pay-per-view versus pay-per-click

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2014Metric proposal for customer engagement in Facebook

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Year2011

Typearticle

Published2011-12-01

VenueElectronic Commerce Research and Applications

ISSN-L1567-4223

Languageen

Citations35

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.elerap.2011.11.002

openalex_workW1998239056

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