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Optimizing direct response in Internet display advertising
10 references·1 citing·48 second hop
Optimizing direct response in Internet display advertising (2011)Optimizing direct response in Internet di…Online advertisement service pricing and an option contract (2010)Online advertisement service …The Online Advertising Industry: Economics, Evolution, and Privacy (2009)The Online Advertising Indust…Optimal Internet Media Selection (2009)Optimal Internet Media Select…Dynamic revenue management for online display advertising (2009)Dynamic revenue management fo…Dynamic pricing and advertising for web content providers (2008)Dynamic pricing and advertisi…The Effect of Banner Advertising on Internet Purchasing (2006)The Effect of Banner Advertis…Online advertising: Pay-per-view versus pay-per-click (2004)Online advertising: Pay-per-v…Operations Research: Applications and Algorithms (1988)Operations Research: Applicat…Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? (1988)Generalizing the NBD Model fo…The Dirichlet: A Comprehensive Model of Buying Behaviour (1984)The Dirichlet: A Comprehensiv…Metric proposal for customer engagement in Facebook (2014)Metric proposal for customer …Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)The Theory and Practice of Revenue Management (2004)Allocating expenditures across keywords in search advertising (2007)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Cost-per-Click Pricing for Display Advertising (2014)Pricing and rebate strategies for an e-shop with a cashback website (2017)Stochastic Dominance and Expected Utility: Survey and Analysis (1992)Revenue Management in a Dynamic Network Environment (2003)Sequential selection of correlated ads by POMDPs (2012)An empirical study of reserve price optimisation in real-time bidding (2014)A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Stochastic Models of Interpurchase Time with Time-Dependent Covariates (1991)Capturing evolving visit behavior in clickstream data (2004)Modeling Multivariate Distributions Using Copulas: Applications in Marketing (2010)Optimal Dynamic Pricing of Inventories with Stochastic Demand over Finite Horizons (1994)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)A Mobile Platform's In‐App Advertising Contract Under Agency Pricing for App Sales (2016)Research in Operations Management and Information Systems Interface (2018)Online Display Advertising Markets: A Literature Review and Future Directions (2020)Co-creation experiences: The next practice in value creation (2004)Users of the world, unite! The challenges and opportunities of Social Media (2009)Customer Engagement (2011)Big data tools for Islamic financial analysis (2020)A Media Planning Calculus (1969)ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980. (1996)Achieving Reach in a Multi-Media Environment (2013)Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model (2015)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)Capitalism, Socialism and Democracy (1997)Platform Competition in Two-Sided Markets (2003)Nudge: improving decisions about health, wealth, and happiness (2008)Privacy Regulation and Online Advertising (2010)The Antitrust Analysis of Multi-Sided Platform Businesses (2013)Consumer privacy and the future of data-based innovation and marketing (2020)Unemployment Insurance And Unemployment Spells (1988)Unemployment Insurance and Unemployment Spells (1990)How Advertising Works: What Do We Really Know? (1999)The fairyland of Second Life: Virtual social worlds and how to use them (2009)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where (2015)Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing (1993)A Comparison of Online and Offline Consumer Brand Loyalty (2003)Understanding brand performance measures: using Dirichlet benchmarks (2003)Mathematical programming for the efficient allocation of health care resources (1996)Supply management in assembly systems with random yield and random demand (2000)Markov Decision Processes: A Tool for Sequential Decision Making under Uncertainty (2009)
this work references cited by second hop

References

  • 2006The Effect of Banner Advertising on Internet Purchasing456 cited
  • 1984The Dirichlet: A Comprehensive Model of Buying Behaviour435 cited
  • 2009The Online Advertising Industry: Economics, Evolution, and Privacy412 cited
  • 1988Operations Research: Applications and Algorithms360 cited
  • 1988Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort?194 cited
  • 2008Dynamic pricing and advertising for web content providers117 cited
  • 2009Dynamic revenue management for online display advertising83 cited
  • 2004Online advertising: Pay-per-view versus pay-per-click55 cited
  • 2009Optimal Internet Media Selection53 cited
  • 2010Online advertisement service pricing and an option contract44 cited

Cited by

  • 2014Metric proposal for customer engagement in Facebook132 cited

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