SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Dynamic revenue management for online display advertising · Study

ArticleShelves

ArticleDynamic revenue management for online display advertising

Guillaume Roels2009

OA

Articlegreen2009

Dynamic revenue management for online display advertising

Guillaume Roels · Kristin Fridgeirsdottir

83 citations·0/0 files stored·Journal of Revenue and Pricing Management

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Optimization and Search Problems

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 83 citations exist upstream.

References

2004The Theory and Practice of Revenue Management 1992Stochastic Dominance and Expected Utility: Survey and Analysis 2003Revenue Management in a Dynamic Network Environment 2003Advertising versus pay-per-view in electronic media 2008Dynamic pricing and advertising for web content providers

Cited by

2014An empirical study of reserve price optimisation in real-time bidding 2010Online advertisement service pricing and an option contract 2012Sequential selection of correlated ads by POMDPs 2017A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements 2011OR PRACTICE—Scheduling of Dynamic In-Game Advertising 2016Advertising Strategies for Mobile Platforms With “Apps”2011Optimizing direct response in Internet display advertising 2014A dynamic pricing model for unifying programmatic guarantee and real-time bidding in display advertising

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2014Cost-per-Click Pricing for Display Advertisingarticle · 3 shared references 2018Cost-per-Impression Pricing for Display Advertisingarticle · 3 shared references 2010Contracting for Collaborative Servicesarticle · 2 shared references 2012Clearance Pricing Optimization for a Fast-Fashion Retailerarticle · 2 shared references 2019A review of revenue management: Recent generalizations and advances in industry applicationsarticle · 2 shared references 2004Revenue Management of Flexible Productsarticle · 2 shared references

Details

Year2009

Typearticle

Published2009-05-01

VenueJournal of Revenue and Pricing Management

ISSN-L1476-6930

Languageen

Citations83

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

doi10.1057/rpm.2009.10

openalex_workW2009193773

Links

Imported from OpenAlex (CC0) — nothing here is generated.