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Consumer privacy and the future of data-based innovation and marketing · Study

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ArticleConsumer privacy and the future of data-based innovation and marketing

Alexander Bleier2020

OA

Articlegreen2020

Consumer privacy and the future of data-based innovation and marketing

Alexander Bleier · Avi Goldfarb B · Catherine E. Tucker

239 citations·0/0 files stored·International Journal of Research in Marketing

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Privacy, Security, and Data Protection Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 239 citations exist upstream.

References

1995Toward a New Conception of the Environment-Competitiveness Relationship 1998Not So Different After All: A Cross-Discipline View Of Trust 2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology 2011Big data: The next frontier for innovation, competition, and productivity 189011. The Right to Privacy 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations 2013Big Data : The Management Revolution 2004Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model

Cited by

2023How has data-driven marketing evolved: Challenges and opportunities with emerging technologies 2021Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches 202140 years of sharing economy research: An intellectual and cognitive structures analysis 2023The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire 2023How can brands encourage consumers to donate data to a data-driven social partnership? An examination of hedonic vs. functional categories 2021Mutual surveillance on Airbnb 2023Unraveling the Determinants of Platform Economy Adoption in Developing Countries: An Extended Application of the UTAUT2 Model with a Privacy Calculus Perspective 2023Eco-innovation in the textile industry: the strategic importance of data privacy and environmental knowledge management

Details

Year2020

Typearticle

Published2020-04-16

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations239

Files0 public / 0

ShelfPrivacy, Security, and Data Protection

Identifiers

doi10.1016/j.ijresmar.2020.03.006

openalex_workW3124994188

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