Intermedia Substitutability and Market Demand by National AdvertisersAlvin J. Silk, Lisa R. Klein, Ernst R. Berndt2002-06-01articleReview of Industrial Organization34 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesMerger and Competition AnalysisConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 34 citations exist upstream.References1978Specification Tests in Econometrics1974Advertising as Information1973Transcendental Logarithmic Production Frontiers1997Consumer Information Search Revisited: Theory and Empirical Analysis1973The translog function and the substitution of equipment, structures, and labor in U.S. manufacturing 1929-681981The economic theory of index numbers: a survey1976Price Theory1975The Economic Consequences of AdvertisingCited by2010Advertising, promotion, and the competitive advantage of interwar British department stores