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Alvin J. Silk · Study
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Author
Alvin J. Silk
18 works
· latest 2011
· 3 institutions
cluster: provisional
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16
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17
Citations
1,676
Works here
18
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93
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11
Most cited in this library
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
1978 · 418 citations
On the Reliability and Predictive Validity of Purchase Intention Measures
1982 · 234 citations
Measuring Influence in Organizational Purchase Decisions
1982 · 199 citations
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
1978 · 153 citations
Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?
1981 · 128 citations
Works
18 shown
The influence of advertising's affective qualities on consumer response
DSpace@MIT (Massachusetts Institute of Technology)
·
2011
·
2 authors
·
report
·
Open access
52
citations
What Is Marketing
·
2006
·
1 author
·
book
54
citations
Can Demand Theory Account for Anomalies in Estimates
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2006
·
3 authors
·
report
0
citations
Intermedia Substitutability and Market Demand by National Advertisers
Review of Industrial Organization
·
2002
·
3 authors
34
citations
Intermedia Substitutability and Market Demand by National Advertisers
National Bureau of Economic Research
·
2001
·
3 authors
·
report
·
Open access
18
citations
The Emerging Position of the Internet as an Advertising Medium
NETNOMICS Economic Research and Electronic Networking
·
2001
·
3 authors
63
citations
Marketing Science in a Changing Environment
Journal of Marketing Research
·
1993
·
1 author
16
citations
The Impact of Scale and Media Mix on Advertising Agency Costs
The Journal of Business
·
1983
·
3 authors
·
Open access
30
citations
On the Reliability and Predictive Validity of Purchase Intention Measures
Marketing Science
·
1982
·
2 authors
·
Open access
234
citations
Measuring Influence in Organizational Purchase Decisions
Journal of Marketing Research
·
1982
·
2 authors
·
Open access
199
citations
Measure Unreliability: A Hidden Threat to Cross-National Marketing Research?
Journal of Marketing
·
1981
·
3 authors
128
citations
Structure of Repeat Buying for New Packaged Goods
Journal of Marketing Research
·
1980
·
2 authors
·
Open access
49
citations
Behavioral and Management Science in Marketing
Journal of Marketing Research
·
1979
·
3 authors
60
citations
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Journal of Marketing Research
·
1978
·
2 authors
418
citations
Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology
Journal of Marketing Research
·
1978
·
2 authors
153
citations
Industrial Advertising Effects and Budgeting Practices
Journal of Marketing
·
1976
·
4 authors
35
citations
Estimating Dynamic Effects of Market Communications Expenditures
Management Science
·
1972
·
2 authors
·
Open access
109
citations
Advertisement Size and the Relationship between Product Usage and Advertising Exposure
Journal of Marketing Research
·
1972
·
2 authors
24
citations