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Behavioral and Management Science in Marketing · Study

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ArticleBehavioral and Management Science in Marketing

William H. Wilson1979

Article1979

Behavioral and Management Science in Marketing

William H. Wilson · Harry L. Davis · Alvin J. Silk

60 citations·0/0 files stored·Journal of Marketing Research

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics

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Year1979

Typearticle

Published1979-02-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations60

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.2307/3150886

openalex_workW2018761441

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