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Behavioral and Management Science in Marketing
0 references·16 citing·55 second hopsampled
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  • 2000The Interactive Advertising Model464 cited
  • 2010How humor in advertising works: A meta-analytic test of alternative models197 cited
  • 2003Advertising repetition and quality perception115 cited
  • 2010The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators107 cited
  • 1993Retail patronage dynamics: Learning about daily shopping behavior in contexts of changing retail structures104 cited
  • 1982The Association Model of the Advertising Communication Process90 cited
  • 2014The effects of creativity on advertising wear-in and wear-out82 cited
  • 2006Factors influencing readers’ interest in new book releases: An experimental study46 cited
  • 1995Sex Guilt and Receptivity to Condom Advertising39 cited
  • 2019Pricing for newly-launched experience products: Free trial or not?33 cited
  • 2023Towards a theory of organizational storytelling for public relations: An engagement perspective31 cited
  • 1983Industrial AD Readership as a Function of Headline Type29 cited
  • 1993The Optimal Level of Fear-Arousal in Advertising: An Empirical Study29 cited
  • 2017Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector

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26 cited
  • 1985A systems model of health behavior change19 cited
  • 2019Snapchat and civic engagement among college students15 cited