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Developing effective corporate consumer information programs · Study

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ArticleDeveloping effective corporate consumer information programs

David A. Aaker1982

Article1982

Developing effective corporate consumer information programs

7 citations·0/0 files stored·Business Horizons

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Marketing and Advertising Strategies Corporate Identity and Reputation Competitive and Knowledge Intelligence

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References

1970Information and Consumer Behavior 1961The Economics of Information 1976The Economics of Information 1974Brand Choice Behavior as a Function of Information Load 1977An Analysis of Information Content in Television Advertising 1964Book Review: Confessions of an Advertising Man 1977Age Differences in Information Processing: A Perspective on the Aged Consumer 1977The Value of Unit Price Information

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Year1982

Typearticle

Published1982-01-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations7

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0007-6813(82)90042-8

openalex_workW1977413029

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