Impulsive consumption in the experiential context

Seohee Chang · Paul Stansbie · A. Scott Rood

32 citations0/0 files storedCurrent Issues in Tourism

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Consumer Retail Behavior Studies Diverse Aspects of Tourism Research Conferences and Exhibitions Management

Abstract

Experiential consumption includes the retention and recollection process of both positive feelings and memorable experiences after any onsite experiential consumption has ended. In order to better understand the unique characteristics of experiential consumption with regard to leisure and tourism, this study investigated impulsive consumption in the event tourism context. A sample of 83 attendees of a cultural art event was used to compare their intentional consumption with actual consumption on six spending categories. An onsite PDA survey coupled with a post hoc online survey was employed for the repeated measures method. The findings showed that there were significant differences between intentional and actual spending on dining and transportation as well as on the total amount of spending. Leisure and tourism destination marketers are advised to develop more situational and experiential products to increase positive impulsive consumption.

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 2025Advances in Consumer Research 1990Flow: the psychology of optimal experience 1969The social psychology of organizing 1976The Ritual Process: Structure and Anti-Structure 1946Attitudes and Cognitive Organization 1991Flow: The Psychology of Optimal Experience 1971The Ritual Process. Structure and Anti-Structure

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