Article2015

Introduction: Political Branding

75 citations0/0 files storedJournal of Political Marketing

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Electoral Systems and Political Participation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

This is the first special issue of a journal devoted entirely to research on branding in politics. Political branding has gained increased attention within marketing and political science journals,...

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1997Dimensions of Brand Personality 2000Service Management and Marketing: A Customer Relationship Management Approach

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2023Evaluating Military Use of Social Media for Political Branding during Online Firestorms: An Analysis of the Afghan Troops Withdrawal 2019Exploring the creation and development of political co-brand identity

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