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ON THE PREVALENCE AND IMPACT OF VAGUE QUANTIFIERS IN THE ADVERTISING OF CAUSE-RELATED MARKETING (CRM)

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2009Advertising corporate social responsibility initiatives to communicate corporate image263 cited
2006Consumer perceptions of compatibility in cause‐related marketing messages190 cited
2008Antecedents of Consumer Attitudes toward Cause-Related Marketing

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174 cited

2008The effect of fit and dominance in cause marketing communications167 cited

2009Constructing a Corporate Social Responsibility Reputation Using Corporate Image Advertising145 cited

2009Overcoming Consumer Skepticism in Cause-Related Marketing: The Effects of Corporate Social Responsibility and Donation Size Claim Objectivity136 cited

2010The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns132 cited

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2010An Analysis of Cause-Related Marketing Implementation Strategies Through Social Alliance: Partnership Conditions and Strategic Objectives101 cited

2019Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements91 cited

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2018Cause-related marketing persuasion research: an integrated framework and directions for further research84 cited