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ArticleRetail involvement in direct marketing

Michelle A. Morganosky1997

Article1997

Retail involvement in direct marketing

Michelle A. Morganosky

6 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

2011External Control of Organizations: Resource Dependence Perspective 1979The Social Psychology of Organizations.1969The social psychology of organizing 1979The External Control of Organizations: A Resource Dependence Perspective 1994The Capabilities of Market-Driven Organizations 1979Mail and Telephone Surveys 1979Retail Management: A Strategic Approach 1975Sociological Methodology 1975

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Details

Year1997

Typearticle

Published1997-07-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations6

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/s0969-6989(96)00021-5

openalex_workW1978093841

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