Media Credibility Reconsidered: Synergy Effects between On-Air and Online News

Erik Page Bucy

245 citations0/0 files storedJournalism & Mass Communication Quarterly

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Media Studies and Communication Journalism and Media Studies Media and Digital Communication

Abstract

This experimental investigation of media credibility examined the combined, or synergistic, effects of on-air and online network news exposure, placing student and adult news consumers in broadcast news, online news, and telewebbing conditions. Results indicate that perceptions of network news credibility are affected by channel used. Perceptions of credibility were enhanced when the channel used was consistent with the news source being evaluated, suggesting a channel congruence effect. In addition, evidence is offered for the existence of a synergy effect between on-air and online news.

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2010Online news consumption research: An assessment of past work and an agenda for the future 2012The effects of visual information in eWOM communication 2010Credibility in Context: How Uncivil Online Commentary Affects News Credibility 2021Concepts, causes and consequences of trust in news media – a literature review and framework 2002Webelievability: A Path Model Examining How Convenience and Reliance Predict Online Credibility 2015Re-evaluating journalistic routines in a digital age: A review of research on the use of online sources 2008THE SOURCE CYCLE 2017Effects of Web Interactivity: A Meta-Analysis

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