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Price Sensitivity Measurement Depending on Brand Awareness: A Case of Ziede Brand
7 references·3 citing·41 second hop
Price Sensitivity Measurement Depending on Brand Awareness: A Case of Ziede Brand (2014)Price Sensitivity Measurement Depending o…Price-Sensitivity Measurement: a Tool for Restaurant Menu Pricing (2009)Price-Sensitivity Measurement…The impact of advertising on consumer price sensitivity in experience goods markets (2007)The impact of advertising on …Price Sensitivity Measurement and New Product Pricing: A Cognitive Response Approach (2007)Price Sensitivity Measurement…Incorporating price sensitivity measurement into the software engineering process (2004)Incorporating price sensitivi…Measuring consumer quality judgements (2001)Measuring consumer quality ju…The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions (2000)The Effect of Brand Class, Br…Marketing Research (1970)Marketing ResearchPrice sensitivity testing as a basic tool for strategic pricing decisions (2022)Price sensitivity testing as …BRAND PREFERENCES IN MUSLIMAH FASHION INDUSTRIES: AN INSIGHT OF FRAMEWORK DEVELOPMENT AND RESEARCH IMPLICATIONS (2019)BRAND PREFERENCES IN MUSLIMAH…Price determination for 4G service using price sensitivity model in India (2018)Price determination for 4G se…A New Product Growth for Model Consumer Durables (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A New Product Growth Model for Consumer Durables (1976)An Exploratory Assessment of Situational Effects in Buyer Behavior (1974)Estimation of a Hedonic Price Equation for Bordeaux Wine: Does Quality Matter? (1997)Packaging as a brand communication vehicle (2005)THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets (2015)FMCG firms’ margin management: consumer trade-offs among product price, quantity and quality (2020)Pricing: Making Profitable Decisions (1980)Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Electric bike sharing: Price sensitivity and pricing preferences (2024)Foundations of Behavioral Research (1974)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Predictors of Relationship Quality and Relationship Outcomes in Luxury Restaurants (2006)Examining the Role of Emotional and Functional Values in Festival Evaluation (2010)Generating brand awareness in Online Social Networks (2015)Advances in Consumer Research (2025)Price as an Indicator of Quality: Report on an Enquiry (1966)Marketing for Hospitality and Tourism (1995)Services Marketing: Integrating Customer Focus Across the Firm (2004)Factors Affecting Consumers' Eating-Out Choices in India: Implications for the Restaurant Industry (2013)Threat of infectious disease during an outbreak: Influence on tourists' emotional responses to disadvantaged price inequality (2020)Factors Affecting Green Purchase Intention: A Perspective of Ethical Decision Making (2022)A REVIEW OF METHODS FOR MEASURING WILLINGNESS-TO-PAY (2006)How Should Consumers’ Willingness to Pay be Measured? An Empirical Comparison of State-of-the-Art Approaches (2011)Researching Islamic marketing: past and future perspectives (2011)Effect of social commerce factors on user purchase behavior: An empirical investigation from renren.com (2015)Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality (2017)Information and Consumer Behavior (1970)Industrial Market Structure and Economic Performance. (1971)Conditional logit analysis of qualitative choice behavior (1972)Choice Set Heterogeneity and the Role of Advertising: An Analysis with Micro and Macro Data (2011)The trajectory of customer loyalty: an empirical test of Dick and Basu’s loyalty framework (2016)Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search (2019)Qualitative data: an introduction to coding and analysis (2004)Customer Value Creation: A Practical Framework (2007)International Prices and Endogenous Quality * (2014)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
this work references cited by second hop

References

  • 1970Marketing Research3,552 cited
  • 2000The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions425 cited
  • 2001Measuring consumer quality judgements103 cited
  • 2007The impact of advertising on consumer price sensitivity in experience goods markets92 cited
  • 2009Price-Sensitivity Measurement: a Tool for Restaurant Menu Pricing85 cited
  • 2007Price Sensitivity Measurement and New Product Pricing: A Cognitive Response Approach25 cited
  • 2004Incorporating price sensitivity measurement into the software engineering process22 cited

Cited by

  • 2019BRAND PREFERENCES IN MUSLIMAH FASHION INDUSTRIES: AN INSIGHT OF FRAMEWORK DEVELOPMENT AND RESEARCH IMPLICATIONS16 cited
  • 2018Price determination for 4G service using price sensitivity model in India13 cited
  • 2022Price sensitivity testing as a basic tool for strategic pricing decisions11 cited

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