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ArticleEffects of loyalty program rewards on store loyalty

Lars Meyer‐Waarden2015

Article2015

Effects of loyalty program rewards on store loyalty

Lars Meyer‐Waarden

105 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Customer Service Quality and Loyalty Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1994The Commitment-Trust Theory of Relationship Marketing 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1985Measuring the Involvement Construct 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice 1984Specification Tests for the Multinomial Logit Model 1985Measuring Consumer Involvement Profiles 1988The Role of Involvement in Attention and Comprehension Processes

Cited by

2015The impact of private labels on consumer store loyalty: An integrative perspective 2020The role of relationship quality and loyalty programs in building customer loyalty 2022Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries 2023Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model 2021The impact of introducing a customer loyalty program on category sales and profitability

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2011Loyalty Programmes: Current Knowledge and Research Directions*article · 21 shared references 2013The effects of purchase orientations on perceived loyalty programmes' benefits and loyaltyarticle · 18 shared references 2011Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Designarticle · 17 shared references 2019When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristicsarticle · 16 shared references 2020Three decades of research on loyalty programs: A literature review and future research agendaarticle · 15 shared references 2015What do Customers Get and Give in Return for Loyalty Program Membership?article · 15 shared references

Details

Year2015

Typearticle

Published2015-02-04

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations105

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jretconser.2015.01.001

openalex_workW1978266825

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2016Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty

2021Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs

2020The role of relationship quality and loyalty program in tourism shopping: a multilevel investigation