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Effects of loyalty program rewards on store loyalty

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References

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715 cited

2007The Long-Term Impact of Loyalty Programs on Consumer Purchase Behavior and Loyalty611 cited

Cited by

2015The impact of private labels on consumer store loyalty: An integrative perspective60 cited
2020The role of relationship quality and loyalty programs in building customer loyalty59 cited
2022Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries57 cited
2023Consumers' switching intention towards E-commerce platforms’ store-to-store pickup services: The application of the extended PPM model45 cited
2021The impact of introducing a customer loyalty program on category sales and profitability44 cited
2016Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty35 cited
2021Comparing the effectiveness of rewards and individually targeted coupons in loyalty programs34 cited
2020The role of relationship quality and loyalty program in tourism shopping: a multilevel investigation33 cited
2017Web atmospherics as drivers of shopping centres’ customer loyalty30 cited
2017“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept27 cited
2019The Effect of Using Mobile Banking Services Applications on Electronic Word of Mouth: The Mediating Role of Perceived Trust25 cited
2023Feeling rewarded and entitled to be served: Understanding the influence of self- versus regular checkout on customer loyalty25 cited
2023The Impact of Branded Mobile Applications on Customer Loyalty24 cited
2019Cross-over effects of corporate reputation and store image: role of knowledge and involvement23 cited
2022Better or Worse? Effects of online promotion habits on customer value: An empirical study22 cited
2021Loyalty program and communication effectiveness as drivers of store loyalty22 cited