Brand-naming industrial productsDavid D. Shipley, Paul D. Howard1993-02-01articleIndustrial Marketing Management157 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesCorporate Identity and ReputationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 157 citations exist upstream.References2000Marketing management: analysis. planning. implementation and control1986Strategic Brand Concept-Image Management1968Dimensions of Organization Structure1974Difference in Attribute Importance for Different Industrial Products1985The Evolution of Marketing in Small FirmsCited by2014Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications2013Spreading the word through likes on Facebook2000Launch Decisions and New Product Success: An Empirical Comparison of Consumer and Industrial Products1995Branding: a trend for today and tomorrow2000Business Marketing Comes of Age: A Comprehensive Review of the Literature2003Successful branding of a commodity product: The case of RAEX LASER steel2010An exploratory investigation of the elements of B2B brand image and its relationship to price premium2015Advancing theory and knowledge in the business-to-business branding literature