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Advancing theory and knowledge in the business-to-business branding literature · Study

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Advancing theory and knowledge in the business-to-business branding literature

Zahra Seyedghorban, Margaret Jekanyika Matanda, Peter J. LaPlaca

2015-12-03articleJournal of Business Research126 citationsclosed

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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Citations in this library

Stored only when both papers are in the corpus — 126 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

1991Firm Resources and Sustained Competitive Advantage

1988Structural equation modeling in practice: A review and recommended two-step approach.

2004Firm resources and sustained competitive advantage

1984A resource‐based view of the firm

1994The Commitment-Trust Theory of Relationship Marketing

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

1977Estimating Nonresponse Bias in Mail Surveys

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2019Mapping Business Model Research: A Document Bibliometric Analysis

2018Overview of brand personality research with bibliometric indicators

2020The role of corporate brand image for B2B relationships of logistics service providers in China

2021Corporate sustainability assessments: A systematic literature review and conceptual framework

Details

Year2015

Typearticle

VenueJournal of Business Research

Languageen

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Identifiers

doi10.1016/j.jbusres.2015.11.002

openalex_workW2188642601

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