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Peter J. LaPlaca · Study
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Author
Peter J. LaPlaca
19 works
· latest 2018
· 4 institutions
cluster: provisional
Works
19 shown
How to revise, and revise really well, for premier academic journals
Industrial Marketing Management
·
2018
·
4 authors
21
citations
What do introduction sections tell us about the intent of scholarly work: A contribution on contributions
Industrial Marketing Management
·
2018
·
5 authors
·
Open access
97
citations
How to write really good articles for premier academic journals
Industrial Marketing Management
·
2017
·
3 authors
71
citations
B2B: A Paradigm Shift from Economic Exchange to Behavioral Theory: A Quest for Better Explanations and Predictions
Psychology and Marketing
·
2016
·
2 authors
33
citations
Advancing theory and knowledge in the business-to-business branding literature
Journal of Business Research
·
2015
·
3 authors
126
citations
Assessing brand personality associations of top-of-mind wine brands
International Journal of Wine Business Research
·
2015
·
3 authors
·
Open access
21
citations
RESEARCH PRIORITIES FOR B2B MARKETING RESEARCHERS
Revista española de investigación de marketing
·
2013
·
1 author
·
Open access
26
citations
Development of B2B marketing theory
Industrial Marketing Management
·
2013
·
2 authors
175
citations
Relative Presence of Business-to-Business Research in the Marketing Literature
Journal of Business-to-Business Marketing
·
2009
·
2 authors
95
citations
Commentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: TheJBBMComes of Age
Journal of Business-to-Business Marketing
·
2008
·
1 author
·
editorial
16
citations
Industrial marketing management
Industrial Marketing Management
·
2008
·
1 author
·
editorial
36
citations
Industrial Marketing Management
Industrial Marketing Management
·
2008
·
1 author
·
editorial
613
citations
Industrial marketing management
Industrial Marketing Management
·
2007
·
1 author
105
citations
A history of the Journal of Business & Industrial Marketing
Journal of Business and Industrial Marketing
·
2006
·
2 authors
13
citations
Innovation and new product introductions in emerging markets: Strategic recommendations for the Indian market
Industrial Marketing Management
·
2006
·
3 authors
175
citations
Marketing in the emerging era of build-to-order manufacturing
Industrial Marketing Management
·
2005
·
2 authors
40
citations
Contributions to marketing theory and practice from Industrial Marketing Management
Journal of Business Research
·
1997
·
1 author
57
citations
Industrial marketing strategy
Industrial Marketing Management
·
1980
·
1 author
186
citations
What Are the Benefits of Unit Pricing?
Journal of Marketing
·
1972
·
2 authors
62
citations