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Industrial Marketing Management · Study

WorkIndustrial Marketing Management

Peter J. LaPlaca2008

Work2008

Industrial Marketing Management

Peter J. LaPlaca

613 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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2019Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing 1991The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s 2008INNOVATIVE CAPABILITY, INNOVATION STRATEGY AND MARKET ORIENTATION: AN EMPIRICAL ANALYSIS IN TURKISH SOFTWARE INDUSTRY 1986Classifying Products Strategically 2002Does Customer Knowledge Affect How Loyalty is Formed?2013Project complexity and systems integration: Constructing the London 2012 Olympics and Paralympics Games 2011Understanding Purchase Intention During Product-Harm Crises: Moderating Effects of Perceived Corporate Ability and Corporate Social Responsibility 2022The interplay of digital transformation and employee competency: A design science approach

Details

Year2008

Typeeditorial

Published2008-03-03

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations613

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2008.01.004

openalex_workW4249953509

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