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Industrial marketing management · Study

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ArticleIndustrial marketing management

Peter J. LaPlaca2007

Article2007

Industrial marketing management

Peter J. LaPlaca

105 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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2017Marketing Capabilities in International Marketing 2019Adaptive marketing capabilities, dynamic capabilities, and renewal competences: The “outside vs. inside” and “static vs. dynamic” controversies in strategy 2020Qualitative research in marketing: what can academics do better?1992Selling and Sales Management in Action: The Use of Insight Coaching to Improve Relationship Selling 2011Entrepreneurial SCM competence and performance of manufacturing SMEs 1999Internes Marketing als Forschungsgebiet der Marketingwissenschaft 2021Do firm-level sustainability targets drive environmental innovation? Insights from BRICS Economies 2019Toward a theory of outside-in marketing: Past, present, and future

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Year2007

Typearticle

Published2007-11-29

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations105

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.indmarman.2007.09.004

openalex_workW4255656803

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