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Modalité et enjeux de la relation consommateur-marque
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Modalité et enjeux de la relation consommateur-marque (2003)Modalité et enjeux de la relation consomm…Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque (2019)Effets des émotions et de la …Determinants of African Women's Brand Sensitivity Toward Cosmetics (2017)Determinants of African Women…Recruitment Marketing and Generational Segmentation: A Critical Analysis Based on a Sub-Segment of Generation Y (2011)Recruitment Marketing and Gen…Marketing de recrutement et segmentation générationnelle: regard critique à partir d'un sous-segment de la génération Y (2011)Marketing de recrutement et s…A History of French CCT: Pathways and Key Concepts (2010)A History of French CCT: Path…Les antécédents et les conséquences de l'attitude par rapport aux soldes (2008)Les antécédents et les conséq…Getting a Job: A Study of Contacts and Careers. (1975)WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Factors influencing the job search and job selection in students of Generation Y in the Czech Republic in the employer branding context (2018)La marque employeur comme outil de fidélisation organisationnelle (2018)Exploration des liens entre la communication de labels employeurs dans les annonces de recrutement, le mode de gouvernance et l’attractivité des organisations aux yeux des candidats (2019)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Brand Community (2001)Consumers’ neutralization strategies to counter normative pressure: The case of illegal downloading (2014)Advances in Consumer Research (2025)Principles and Practice of Structural Equation Modeling (1998)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A Comparison of the Effects of the First Impression and the Last Impression in a Selling Context (2008)Principles and Practice of Structural Equation Modeling (2012)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling with AMOS: basic concepts, applications, and programming (2000)The moderating effect of emotion regulation on the relationship between risk aversion and brand sensitivity (2019)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Employer branding on social media and recruitment websites: symbolic traits of an ideal employer (2018)
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  • 2011Marketing de recrutement et segmentation générationnelle: regard critique à partir d'un sous-segment de la génération Y45 cited
  • 2011Recruitment Marketing and Generational Segmentation: A Critical Analysis Based on a Sub-Segment of Generation Y33 cited
  • 2010A History of French CCT: Pathways and Key Concepts20 cited
  • 2008Les antécédents et les conséquences de l'attitude par rapport aux soldes14 cited
  • 2019Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque13 cited
  • 2017Determinants of African Women's Brand Sensitivity Toward Cosmetics8 cited

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