Article1997

Yield management in Las Vegas casino hotels

28 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Supply Chain and Inventory Management Diverse Aspects of Tourism Research Healthcare Operations and Scheduling Optimization

Abstract

Casino hotels are not generally known for using yield management for their rooms divisions, since the casinos are so lucrative. Yet five Las Vegas hotels have enjoyed increased rooms revenues from their YM systems.

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References

1989Yield management: A tool for capacity‐considered service firms 1997Revenue Management: Hard-Core Tactics for Market Domination 1994Perceived Fairness of Yield Management 1993Debunking the Myths of Yield Management 1992Yield management: Putting people in the big picture

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