Yield management: Putting people in the big picture

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75 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Supply Chain and Inventory Management Management and Optimization Techniques Operations Management Techniques

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This article proposes a seven-stage model for a yieldmanagement system, emphasizing the role that people have in making the system work: (1) Develop a yield culture; (2) Analyze overall demand; (3)...

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References

1989The Basics of Yield Management 1989The Yield-Management Approach to Hotel-Room Pricing 1988Boosting Your Bottom Line with Yield Management

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2017Predicting determinants of hotel success and development using Structural Equation Modelling (SEM)-ANFIS method 2004Implementation of yield management practices in service organisations: empirical findings from a major hotel group 2005A yield management model for five-star hotels: Computerized and non-computerized implementation 2001Revenue management – the contribution of the finance function to profitability 2000Towards a knowledge discovery framework for yield management in the Hong Kong hotel industry 2002Revenue management underpinnings: an exploratory review 2009Revenue management performance drivers: An exploratory analysis within the hotel industry 2014Knowledge sharing in revenue management teams: Antecedents and consequences of group cohesion

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