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Data mining for hotel firms: Use and limitations

89 citations0/0 files storedCornell Hotel and Restaurant Administration Quarterly

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Additional services and information for Cornell Hotel and Restaurant Administration Quarterly can be found at: Email Alerts: http://cqx.sagepub.com/cgi/alerts Subscriptions: http://cqx.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav

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1995Marketing for Hospitality and Tourism 1974Why Destination Areas Rise and Fall in Popularity 1990The Borderless World 1997Rethinking Market Research: Putting People Back In 2001Knowledge management and data mining for marketing 2001Why Destination Areas Rise and Fall in Popularity: An Update of a Cornell Quarterly Classic 2013Knowledge Management Tools

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2014Big data analytics for knowledge generation in tourism destinations – A case from Sweden 2004Research on information technology in the hospitality industry 2012ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions 2008Information Technology in Hotel Management 2008eEnabled Internet Distribution for Small and Medium Sized Hotels: The Case of Athens 2010The impact of customer relationship management through implementation of information systems 2014An empirical examination of guests' adoption of interactive mobile technologies in hotels

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