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Marketing Concept and Customer Orientation
7 references·16 citing·40 second hop
Marketing Concept and Customer Orientation (1986)Marketing Concept and Customer OrientationPrinceton University Press (2017)Princeton University PressThe Theory of Economic Development (2003)The Theory of Economic Develo…Choices, values, and frames. (1984)Choices, values, and frames.The Anatomy of Power (1983)The Anatomy of PowerThe misuse of marketing: An American tragedy (1981)The misuse of marketing: An A…The Economic Approach to Human Behavior (1976)The Economic Approach to Huma…The Impact of Television Advertising: Learning Without Involvement (1965)The Impact of Television Adve…From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism (2020)From goods-dominant logic to …The dimensionality of the market orientation construct (2019)The dimensionality of the mar…Logos, ethos, pathos and the marketing of higher education (2019)Logos, ethos, pathos and the …Correspondence sales education in the early twentieth century: The case of The Sheldon School (1902–39) (2011)Correspondence sales educatio…Reading ‘the marketing revolution’ through the prism of the FBI (2010)Reading ‘the marketing revolu…Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice (2010)Critical marketing studies: l…A perusal of extant literature on market orientation – concern for its implementation (2010)A perusal of extant literatur…The Dependence Effect, Consumption and Happiness: Galbraith Revisited (2008)The Dependence Effect, Consum…Deviant Customer Behavior: An Exploration of Frontline Employee Tactics (2006)Deviant Customer Behavior: An…Consequences of market orientation for customers and employees (2005)Consequences of market orient…Market‐oriented behavior (2002)Market‐oriented behaviorMarket orientation and retail operatives' expectations (2002)Market orientation and retail…The responses of front‐line employees to market‐oriented culture change (2000)The responses of front‐line e…The Interaction between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context (2000)The Interaction between Marke…Leap‐frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing (1997)Leap‐frog marketing: the cont…Cultural obstacles to market orientation (1996)Cultural obstacles to market …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Structural equation modeling in practice: A review and recommended two-step approach. 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this work references cited by second hop

References

  • 2003The Theory of Economic Development22,513 cited
  • 1976The Economic Approach to Human Behavior5,031 cited
  • 1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
  • 2017Princeton University Press1,432 cited
  • 1984Choices, values, and frames.903 cited
  • 1983The Anatomy of Power461 cited
  • 1981The misuse of marketing: An American tragedy281 cited

Cited by

  • 2006Deviant Customer Behavior: An Exploration of Frontline Employee Tactics255 cited
  • 2000The responses of front‐line employees to market‐oriented culture change93 cited
  • 2005Consequences of market orientation for customers and employees92 cited
  • 2002Market orientation and retail operatives' expectations86 cited
  • 2010Critical marketing studies: logical empiricism, ‘critical performativity’ and marketing practice79 cited
  • 2002Market‐oriented behavior75 cited
  • 1996Cultural obstacles to market orientation67 cited
  • 2019The dimensionality of the market orientation construct64 cited
  • 2008The Dependence Effect, Consumption and Happiness: Galbraith Revisited

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52 cited
  • 2000The Interaction between Market Orientation, Industry Environment and Business Success: Evidence from an Exporting Context43 cited
  • 2020From goods-dominant logic to service-dominant logic? Service, service capitalism and service socialism32 cited
  • 2010A perusal of extant literature on market orientation – concern for its implementation31 cited
  • 2010Reading ‘the marketing revolution’ through the prism of the FBI27 cited
  • 1997Leap‐frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing26 cited
  • 2011Correspondence sales education in the early twentieth century: The case of The Sheldon School (1902–39)26 cited
  • 2019Logos, ethos, pathos and the marketing of higher education22 cited