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Individual-level antecedents to market-oriented actions · Study

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ArticleIndividual-level antecedents to market-oriented actions

Francine K. Schlosser2007

OA

Articlegreen2007

Individual-level antecedents to market-oriented actions

Francine K. Schlosser · Rod B. McNaughton

47 citations·0/0 files stored·Journal of Business Research

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Innovation and Knowledge Management Marketing and Advertising Strategies Organizational Management and Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1957A Theory of Cognitive Dissonance 1983An Evolutionary Theory of Economic Change.2017A Theory of Cognitive Dissonance 1965Inequity In Social Exchange 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1996Research Design: Qualitative and Quantitative Approaches

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Details

Year2007

Typearticle

Published2007-01-26

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations47

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.jbusres.2006.11.008

openalex_workW2006147897

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