Reconfiguring the Business School: A Normative Approach

Abstract

This article discusses how business schools can be more entrepreneurial. We believe that the revised accreditation standards of the American Assembly of Collegiate Schools of Business (AACSB) reflect a marketplace for business school products and resources that has become much more competitive. Therefore, we argue that institutions that continually assess the value they create and develop the mechanisms and mentality to accommodate continuous change will have the best chances for long-term survival and growth. The observations and recommendations of this article are based on our own and other authors' experiences with the fundamental problems facing business schools in the process of program and curricular change.

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